Challenges

The Tribute is a ten-year-old community that, like all mature communities, had lost the appeal of being ‘new and shiny’ and continued to fight school district perception issues despite an acclaimed onsite school. The community was looking to re-grand open with ten new model homes, new neighborhoods and newly announced amenities with a renewed emphasis on the natural and social lifestyle offered on this lakeside peninsula. A limited media budget in a very crowded market included only digital, limited billboard use and strategic print ads. The website and community collateral were in need of a refresh as well.

Strategy

• Revitalize the community’s presence in the market to help drive traffic and sell homes
• Speak to relocation buyers looking to escape the typical North Texas landscape
• Portray the uncommonly happy and social homeowners living here
• Showcase the unrivaled natural amenities this North Texas community offers

Results

• This campaign delivers fun, attractive colors, custom illustrations, engaging photography, and memorable headlines to clearly showcase the residents and community’s natural amenities
• ‘Health Nuts’, ‘Social Butterflies’, ‘Night Owls’ – a creative play on words that helps to bring together nature and lifestyle
• This campaign delivers a true snapshot of life in this community – its residents’ true Natural Habitat
• This campaign garnered the most successful year ever! 281 sales and the second most starts of any North Texas community in their price range
• The Realtor community consistently commented that it was by far the best-marketed community in North Texas